Story of CHAAR logo

Introducing the masterpiece that transcends time and tradition – our logo, meticulously crafted by the skilled hands of a renowned artist. At its heart lies the noble CHAAR horse, depicted in all its majestic splendor, brought to life with unparalleled artistry and finesse.

Each stroke of the artist's brush captures the essence of the CHAAR – its strength, its beauty, its spirit – in a way that resonates deep within the soul. It's more than just a symbol; it's a testament to the dedication and passion poured into every detail, making it a true work of art.

As you gaze upon our logo, you're not just witnessing an image – you're experiencing the culmination of talent, vision, and reverence for the magnificent CHAAR. It's a tribute to the legacy of this iconic breed and a celebration of its enduring presence in our lives.

The indigenous CHAAR horse depicted in our logo symbolizes the preservation of cultural heritage and the rich history associated with this iconic breed. It represents our commitment to honoring and protecting the legacy of the CHAAR horse, while also promoting its significance and popularity within diverse communities. The horse's presence embodies strength, resilience, and a connection to nature, reflecting our mission to preserving these values for future generations.

Embrace the legacy of craftsmanship and creativity embodied in our logo. Wear it proudly, knowing that you carry with you a piece of artistry that speaks volumes about your discerning taste and appreciation for the finer things in life.

Join us as we honor the legacy of the CHAAR horse through the skillful hands of a talented artist. Experience the beauty, feel the power, and let our logo inspire you to embrace the extraordinary in every moment.

This beautiful logotype of our association was presented to us by talented young artist Alice Shirley and we are glad to share with her outstanding biographie

Alice Shirley graduated from Byam Shaw School of Art in 2007 with a BA in Fine Art. From 2007-2009 she worked on writing and illustrating her own edition of Aesop’s Fables, published in 2009 by Pavilion Children’s Books, Anova Books. In 2009 she started The Drawing Year at The Prince's Drawing School (now the Royal Drawing School).

She continued for a second year at the School and left in 2011. For three years Alice taught with the Royal Drawing School's Drawing Clubs at the Natural History Museum and V&A Museum of Childhood.

She wrote and illustrated her second book for children, The Gentle Lion and the Little Owlet (published by Anova Books in 2012). She works closely with the specimen collection of the Natural History Museum in London and has completed commissions in the United Kingdom, Jersey, India, Germany, Italy and France. 

Alice is currently creating designs for the fashion house Hermès Paris, her first design went on sale in late 2014. She has been working in collaboration with the conservation charity, Synchronicity Earth, to produce artworks and bespoke hand-painted masks for the Biophilia Masked Ball held in November 2014 at the Natural History Museum in London. Alice's works from her studio in Camden, London in disciplines including drawing, painting in oils, acrylic, watercolour and ink, sculpture, print-making and photography.

in 2017, Alice have designed a scarf for HERMES called “Appaloosa des steppes”, inspired by patterns of kyrgyz rugs and by spotted horse, later she told that she had an inspiration after watching film “True Appaloosa“.

Alice and her son Ottaway also have a chaar in our stud called Ottaway’s Tan Suluu (morning beauty) , we gave him a name together with Alice and dedicate it to son of Alice Ottaway, today Ottaway’s Tan Suluu is almost 3 years old and we believe that time of meeting of Ottaway and Ottaway’s Tan Suluu is approaching!

we will keep you updated!